{"id":582,"date":"2018-04-10T19:00:37","date_gmt":"2018-04-10T17:00:37","guid":{"rendered":"http:\/\/schappe.com\/?page_id=582"},"modified":"2026-04-03T17:15:36","modified_gmt":"2026-04-03T15:15:36","slug":"our-sales-strategy","status":"publish","type":"page","link":"https:\/\/schappe.com\/en\/company\/our-sales-strategy\/","title":{"rendered":"Our sales strategy"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243;][et_pb_fullwidth_image src=&#8221;https:\/\/schappe.com\/wp-content\/uploads\/2026\/04\/photo-usine3-2.png&#8221; _builder_version=&#8221;4.2.2&#8243; hover_enabled=&#8221;0&#8243;][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; background_position=&#8221;top_center&#8221; custom_padding=&#8221;||0px|&#8221; border_color_bottom=&#8221;#a4adb6&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_dcsbcm_divi_breadcrumbs_module homebreadcrumbtext=&#8221;Home&#8221; hide_currentbreadcrumb=&#8221;off&#8221; _builder_version=&#8221;3.0.106&#8243; fontsbreadcrumbs_text_color=&#8221;#143355&#8243; fontsseperator_text_color=&#8221;#a4adb6&#8243; fontsbreadcrumblinks_font=&#8221;||on||||||&#8221; fontsbreadcrumblinks_text_color=&#8221;#a4adb6&#8243; fontsbreadcrumbs_font_size_tablet=&#8221;51&#8243; fontsbreadcrumbs_line_height_tablet=&#8221;2&#8243; fontsseperator_font_size_tablet=&#8221;51&#8243; fontsseperator_line_height_tablet=&#8221;2&#8243; fontsbreadcrumblinks_font_size_tablet=&#8221;51&#8243; fontsbreadcrumblinks_line_height_tablet=&#8221;2&#8243;]&lt;p&gt;&lt;p&gt;&lt;div class=&#8221;dcsbcm_divi_breadcrumbs_wrapper clearfix et_pb_module et_pb_bg_layout_light et_pb_dcsbcm_divi_breadcrumbs_module_1&#8243;&gt;&lt;div class=&#8221;dcsbcm_divi_breadcrumbs&#8221; xmlns:v=&#8221;http:\/\/rdf.data-vocabulary.org\/#&#8221;&gt;&lt;span class=&#8221;dcsbcm_divi_breadcrumb&#8221; typeof=&#8221;v:Breadcrumb&#8221;&gt;&lt;a rel=&#8221;v:url&#8221; property=&#8221;v:title&#8221; href=&#8221;https:\/\/schappe.com\/&#8221;&gt;Home&lt;\/a&gt;&lt;\/span&gt;&lt;span class=&#8221;dcsbcm_separator&#8221;&gt;\u00a0\u00bb\u00a0&lt;\/span&gt;&lt;span class=&#8221;dcsbcm_divi_breadcrumb dcsbcm_divi_breadcrumb-active&#8221;&gt;&lt;\/span&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;!&#8211; .dcsbcm_divi_breadcrumbs_wrapper &#8211;&gt;&lt;\/p&gt;&lt;\/p&gt;[\/et_pb_dcsbcm_divi_breadcrumbs_module][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||35px|&#8221; border_style_all=&#8221;none&#8221; border_width_bottom=&#8221;2px&#8221; border_color_bottom=&#8221;#a4adb6&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Titre&#8221; _builder_version=&#8221;3.27.4&#8243; header_font=&#8221;|||on|||||&#8221; header_font_size=&#8221;35px&#8221;]<\/p>\n<h1>sales strategy<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_text_color=&#8221;#143355&#8243;]<strong>A sales strategy focusing on high value added niche segments.<\/strong><br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;800px&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;6px||12px|&#8221; border_width_bottom=&#8221;2px&#8221; border_color_bottom=&#8221;#a4adb6&#8243; border_style_bottom=&#8221;dotted&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;800px&#8221; column_structure=&#8221;1_4,1_4,1_4,1_4&#8243;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; 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text_font_size=&#8221;35px&#8221; text_orientation=&#8221;center&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: medium;\">Per year<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; max_width=&#8221;800px&#8221; custom_padding=&#8221;25px||50px|&#8221; border_width_bottom=&#8221;2px&#8221; border_color_bottom=&#8221;#a4adb6&#8243; border_style_bottom=&#8221;dotted&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;800px&#8221; column_structure=&#8221;1_3,1_3,1_3&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/schappe.com\/wp-content\/uploads\/2018\/04\/picto-cible-center.png&#8221; align=&#8221;center&#8221; 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aero<br \/>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/schappe.com\/wp-content\/uploads\/2018\/04\/picto-cible-center.png&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#143355&#8243; text_font_size=&#8221;20px&#8221; text_orientation=&#8221;center&#8221;]Protective yarns<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;3.25&#8243; max_width=&#8221;783px&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;783px&#8221; column_structure=&#8221;1_3,1_3,1_3&#8243;][et_pb_column type=&#8221;1_3&#8243; 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show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243;][\/et_pb_image][et_pb_blurb module_class=&#8221;normal&#8221; _builder_version=&#8221;3.0.106&#8243;][\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Develop partenership&#8221; image=&#8221;https:\/\/schappe.com\/wp-content\/uploads\/2018\/04\/develop-partnership.png&#8221; module_class=&#8221;normal&#8221; _builder_version=&#8221;3.0.106&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;20px&#8221; body_font=&#8221;|700|||||||&#8221; background_color=&#8221;#dcdcdc&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;50px||50px|&#8221; animation_style=&#8221;fold&#8221; animation=&#8221;off&#8221; custom_css_main_element=&#8221;border-top-right-radius: 150px 100px !important;||border-top-left-radius: 100px 10px;||border-bottom-left-radius: 150px 100px !important;||border-bottom-right-radius: 100px 10px;||overflow: hidden !important;&#8221; 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max_width=&#8221;800px&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;0||34px|&#8221; custom_padding_phone=&#8221;100px||100px|&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#a4adb6&#8243; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;800px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;38px&#8221; header_font=&#8221;||||||||&#8221; background_image=&#8221;https:\/\/schappe.com\/wp-content\/uploads\/2018\/04\/Base.png&#8221; background_size=&#8221;contain&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;75%&#8221; max_width_tablet=&#8221;95%&#8221; max_width_phone=&#8221;95%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-55px|||&#8221; custom_padding=&#8221;50px||50px|&#8221; text_font_size_tablet=&#8221;30px&#8221; text_font_size_phone=&#8221;20px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221;]R&#038;D + Sales presence<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; background_image=&#8221;https:\/\/schappe.com\/wp-content\/uploads\/2018\/04\/fond-produits-schappe.png&#8221; custom_padding=&#8221;24px||150px|&#8221; custom_css_main_element=&#8221;background-position: 100% 80%;&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; column_structure=&#8221;1_4,1_4,1_4,1_4&#8243;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; custom_padding=&#8221;10px|||&#8221; border_width_top=&#8221;5px&#8221; border_color_top=&#8221;#0262b9&#8243;]Strengthen our presence in North-America to develop sales in Composites and Industrial Yarns &#038; Threads<br \/>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; custom_padding=&#8221;10px|||&#8221; border_width_top=&#8221;5px&#8221; border_color_top=&#8221;#0262b9&#8243;]Develop a range of new products for the Protective yarns<br \/>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; custom_padding=&#8221;10px|||&#8221; border_width_top=&#8221;5px&#8221; border_color_top=&#8221;#0262b9&#8243;]Develop partnership with customers to increase visibility and growth, including mid-term contract<br \/>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; custom_padding=&#8221;10px|||&#8221; border_width_top=&#8221;5px&#8221; border_color_top=&#8221;#0262b9&#8243;]Promote sales based on customer\u2019s raw material<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;56px|0px|27px|0px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243;]<\/p>\n<h1>MARKETING<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243;]<\/p>\n<p><b>A set of key initiatives to promote brand exposure and generate leads<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243;]<\/p>\n<p>Schappe&#8217;s marketing activities, supervised by the two market managers include the following initiatives:<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;27px|0px|0|0px&#8221; column_structure=&#8221;1_2,1_2&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_tabs _builder_version=&#8221;3.0.106&#8243; tab_text_color=&#8221;#143355&#8243; body_font=&#8221;||||||||&#8221; body_text_color=&#8221;#143355&#8243; tab_font=&#8221;||||||||&#8221; background_color=&#8221;rgba(2,98,185,0)&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_color=&#8221;rgba(20,51,85,0.3)&#8221;][et_pb_tab title=&#8221;Trading Associations &#8221; _builder_version=&#8221;3.0.106&#8243; body_font=&#8221;||||||||&#8221;]<\/p>\n<ul>\n<li>Active Involvement within the regional (Unitex) , national (Union des Industries Textiles) and European ( Euratex) trading associations<\/li>\n<li>Strong collaboration with \u201cpoles de comp\u00e9titivit\u00e9\u201d (expertise clusters), including Techtera, etc<\/li>\n<li>Close relationship with major research institutes: IFTH etc<\/li>\n<\/ul>\n<p>[\/et_pb_tab][\/et_pb_tabs][et_pb_tabs _builder_version=&#8221;3.0.106&#8243; 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fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243;][et_pb_fullwidth_image src=&#8221;https:\/\/schappe.com\/wp-content\/uploads\/2026\/04\/photo-usine3-2.png&#8221; _builder_version=&#8221;4.2.2&#8243; hover_enabled=&#8221;0&#8243;][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; background_position=&#8221;top_center&#8221; custom_padding=&#8221;||0px|&#8221; border_color_bottom=&#8221;#a4adb6&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_dcsbcm_divi_breadcrumbs_module homebreadcrumbtext=&#8221;Home&#8221; hide_currentbreadcrumb=&#8221;off&#8221; _builder_version=&#8221;3.0.106&#8243; fontsbreadcrumbs_text_color=&#8221;#143355&#8243; fontsseperator_text_color=&#8221;#a4adb6&#8243; fontsbreadcrumblinks_font=&#8221;||on||||||&#8221; 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