![](https://schappe.com/wp-content/uploads/2018/04/client-focus-header-shcappe.png)
sales strategy
A sales strategy focusing on high value added niche segments.
![](https://schappe.com/wp-content/uploads/2018/04/3-years-e1524176338826.png)
+ 5%
Per year
![](https://schappe.com/wp-content/uploads/2018/04/picto-cible-center.png)
Composites
![](https://schappe.com/wp-content/uploads/2018/04/picto-cible-center.png)
High-tech indus & aero
![](https://schappe.com/wp-content/uploads/2018/04/picto-cible-center.png)
Protective yarns
![](https://schappe.com/wp-content/uploads/2018/04/north-america.png)
North america
![](https://schappe.com/wp-content/uploads/2018/04/fleche-gauche.png)
![](https://schappe.com/wp-content/uploads/2018/04/develop-partnership.png)
Develop partenership
![](https://schappe.com/wp-content/uploads/2018/04/fleche-centre1.png)
![](https://schappe.com/wp-content/uploads/2018/04/new-products1.png)
New products
![](https://schappe.com/wp-content/uploads/2018/04/fleche-droite.png)
R&D + Sales presence
Strengthen our presence in North-America to develop sales in Composites and Industrial Yarns & Threads
Develop a range of new products for the Protective yarns
Develop partnership with customers to increase visibility and growth, including mid-term contract
Promote sales based on customer’s raw material
MARKETING
A set of key initiatives to promote brand exposure and generate leads
Schappe’s marketing activities, supervised by the two market managers include the following initiatives:
- Active Involvement within the regional (Unitex) , national (Union des Industries Textiles) and European ( Euratex) trading associations
- Strong collaboration with “poles de compétitivité” (expertise clusters), including Techtera, etc
- Close relationship with major research institutes: IFTH etc
Participation to key domestic and international industry tradeshows and conferences :
- JEC (Paris, France)
- Techtextil Germany (Frankfurt)
- A+A Germany (Dusseldorf)