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sales strategy

A sales strategy focusing on high value added niche segments.

+ 5%

Per year

High-tech indus & aero
Protective yarns

North america

Develop partenership

New products

R&D + Sales presence
Strengthen our presence in North-America to develop sales in Composites and Industrial Yarns & Threads
Develop a range of new products for the Protective yarns
Develop partnership with customers to increase visibility and growth, including mid-term contract
Promote sales based on customer’s raw material


A set of key initiatives to promote brand exposure and generate leads

Schappe’s marketing activities, supervised by the two market managers include the following initiatives:

  • Active Involvement within the regional (Unitex) , national (Union des Industries Textiles) and European ( Euratex) trading associations
  • Strong collaboration with “poles de compétitivité” (expertise clusters), including Techtera, etc
  • Close relationship with major research institutes: IFTH etc

Participation to key domestic and international industry tradeshows and conferences :

  • JEC (Paris, France)
  • Techtextil Germany (Frankfurt)
  • A+A Germany (Dusseldorf)