sales strategy
A sales strategy focusing on high value added niche segments.
+ 5%
Per year
Composites
High-tech indus & aero
Protective yarns
North america
Develop partenership
New products
R&D + Sales presence
Strengthen our presence in North-America to develop sales in Composites and Industrial Yarns & Threads
Develop a range of new products for the Protective yarns
Develop partnership with customers to increase visibility and growth, including mid-term contract
Promote sales based on customer’s raw material
MARKETING
A set of key initiatives to promote brand exposure and generate leads
Schappe’s marketing activities, supervised by the two market managers include the following initiatives:
- Active Involvement within the regional (Unitex) , national (Union des Industries Textiles) and European ( Euratex) trading associations
- Strong collaboration with “poles de compétitivité” (expertise clusters), including Techtera, etc
- Close relationship with major research institutes: IFTH etc
Participation to key domestic and international industry tradeshows and conferences :
- JEC (Paris, France)
- Techtextil Germany (Frankfurt)
- A+A Germany (Dusseldorf)
